an opinionated book on how narratives and content shape the way we see things
This is a co-created, eclectic manifesto, full of expert voices who believe in words. In dialogue. In the unmatched power of a good narrative.
These are rowdy professionals who know that narrative is the core of strategy, and who came to understand which rules are made to be broken, and who's just blindly following a trend.
This book is a platform. It's where these people unite to share the secrets of their trade and what they believe is the essence of doing things better.
Check out the other books by the Underlying Project